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Rolex | Branding

Chinese New Year Packet.


Creative Director: Jiahui Tan 
Designers: Siokkan Chow & Joey Tan ✌️
As one of the leaders of the luxury watch industry, we conceptualised Rolex’s Lunar New Year Gift Set for VVIPs along the idea that Rolex is a watchmaker Making Waves in the industry.

Inspired by the signature Rolex watch box, this Gift Set was designed as a luxurious complement for the festive season. Featuring 3D embossed details of the iconic Rolex waves, this multi-layered printing technique allowed us to bring out the subtlety of the rising waves to every specific height and curvature.

The Gift Set was commissioned for 2019, and reprinted in 2020 to popular demand.


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©JOEY TAN